Agents starting a geographic farm
Define a practical mailing area based on the community, campaign and available data.
Real estate mailing lists
Build direct mail around the right group of homeowners.
A well-defined mailing list gives every real estate campaign a clear audience. REAL Marketing supports list purchase, formatting and refresh as part of applicable Market Report and direct mail programs.
What the service is
A complete campaign, not just a printed piece.
A well-defined mailing list gives every real estate campaign a clear audience. REAL Marketing supports list purchase, formatting and refresh as part of applicable Market Report and direct mail programs.
Strategy, design, proofreading, printing, finishing and mailing are coordinated through one team. The final format and production specifications are confirmed before the campaign begins.
REAL Marketing serves real estate professionals throughout the United States and Canada, subject to product, data and mailing availability.
Who it is best for
Built for campaigns that depend on the right audience.
Teams expanding into a new neighborhood
Organize a new audience before committing to recurring design and production.
Agents planning client and sphere outreach
Prepare existing contact data for applicable relationship-marketing campaigns.
Just Listed and Just Sold campaigns
Reach a relevant group of nearby homeowners around current property activity.
Products and formats
Choose the format that fits the campaign.
Geographic farm lists
Address groups built around a neighborhood, subdivision, condominium community or defined service area.
Property-adjacent audiences
Homeowners selected around listing and sales activity for focused local outreach.
Personal sphere lists
Agent-provided client, friend, family and referral contacts prepared for a campaign.
Ongoing list refresh
Applicable recurring programs include formatting and refresh support to help maintain mailing consistency.
Pricing and production
Clear expectations before the campaign begins.
Mailing-list purchase, formatting and refresh support are included in applicable Market Report setup and production workflows. Pricing for stand-alone or specialized list requests depends on geography, record count and campaign requirements and is confirmed before purchase.
Typical timeline
Plan the first mailing with confidence.
Mailing-list timing depends on the requested geography, list size and available records. For a complete Market Report launch, the typical first-mail timeline is approximately 25 days after required information and onboarding materials are received.
Timing can change when required information, approvals, photography or mailing data are incomplete. A final schedule is confirmed for the selected product.
Frequently asked questions
Useful answers before you start.
Can Jesse help me choose a farm area?
Yes. Jesse can discuss the neighborhood, campaign goals, budget and mailing consistency before the list is finalized.
Can I use my own client list?
Yes. Agent-provided lists can be reviewed and formatted for applicable campaigns.
Are lists refreshed?
Applicable recurring Market Report programs include ongoing list refresh support.
Where are mailing lists available?
REAL Marketing works with agents across the United States and Canada, with final availability depending on the requested market and data.
Personal consultation
Talk with Jesse about your market.
Share your area, goals and preferred campaign. Your email app will open with the information ready to send directly to Jesse.