Show neighborhood expertise
Relevant market information keeps the agent’s name connected to the community they serve.
Dominate Any Neighborhood. Anywhere.
Real estate direct mail marketing built to create a sophisticated, consistent presence that positions you as the local neighborhood expert and gets noticed.
Personal strategyLuxury-quality designTurnkey execution
Jesse has been a tremendous help to my company. He is friendly, honest and low-pressure. He genuinely cares about his clients and has been an integral part of our success.
Alex Fraioli REAL Marketing client
REAL Marketing’s signature product
Become the name homeowners already know.
Market Reports combine local housing data, personalized delivery and luxury-quality design to help agents build familiarity and trust in the neighborhoods they want to own.
Jesse helps each agent select the right format, mailing area and level of involvement. REAL Marketing’s team then keeps the campaign moving consistently.
Speak to every homeowner
Each piece is individually addressed to create a more personal, intentional impression.
Protect the farm area
Monthly clients receive farm-area exclusivity, helping agents build a distinct presence.
Stay visible month after month
A repeatable system turns one mailing into long-term neighborhood recognition.
Compare the programs
ProgramCustomizationApprovalFormatStarting structure
CustomFully customizable monthlyMonthly11 × 17, foldedFrom $525 flat or $1.49/piece + postage
HybridFront and back monthlyMonthly11 × 17, foldedFrom $425 flat or $1.23/piece + postage
AutomatedInitial design onlyFirst mailing11 × 17, foldedFrom $1.04/piece + postage
PostcardInitial design onlyFirst mailing5.5 × 11, two-sided$0.89/piece; inside-farm postage included
All programs have a $595 setup fee per community and monthly pricing based on a 12-month agreement. Estimated average postage for each 11 × 17 Market Report is approximately $0.52 per piece. Farm-area exclusivity applies when pieces mail monthly. USPS postage and upgrade pricing can change.
01
Most flexible
Monthly Custom Market Report
Built for agents who want a distinct publication and the freedom to adjust design and content every month.
How it works
- Monthly collaboration with an assigned designer
- Monthly MLS data and suggested market content
- Design changes available upon request
- One-on-one strategic marketing consultation
- Mailing-list purchase, formatting and refresh
- Photo editing, copy editing and five-step proofreading
- Printing, finishing and delivery to the post office
11 × 17 folded pricing
- 299 homes or fewer$525 flat + postage
- 300–799 homes$1.69/piece + postage
- 800–1,499 homes$1.59/piece + postage
- 1,500+ homes$1.49/piece + postage
02
Balanced control
Hybrid Market Report
A fusion of Custom and Automated: agents can refresh the front and back monthly while proven interior layouts rotate automatically.
How it works
- Monthly approval before mailing
- Customizable front and back pages
- Back page can feature listings, sold properties or custom messages
- Templated interior pages rotate monthly
- Monthly collaboration with an assigned designer
- MLS data, content support, list service and proofreading included
- Production and post-office delivery included
11 × 17 folded pricing
- 299 homes or fewer$425 flat + postage
- 300–799 homes$1.43/piece + postage
- 800–1,499 homes$1.33/piece + postage
- 1,500+ homes$1.23/piece + postage
03
Most turnkey
Automated Market Report
Approve the initial design and first mailing; fresh data and rotating content are then prepared and mailed at the same time each month.
How it works
- Initial collaboration with a designer
- No design changes after the first month
- Content rotates every three months
- Monthly MLS-specialist data review
- Mailing-list purchase, formatting and refresh
- Monthly content updates, copy editing and five-step proofreading
- Production and post-office delivery included
11 × 17 folded pricing
- 300–799 homes$1.23/piece + postage
- 800–1,499 homes$1.13/piece + postage
- 1,500+ homes$1.04/piece + postage
04
Most concise
Automated Market Report Postcards
A streamlined, two-sided monthly option that delivers updated market information in an approachable postcard format.
How it works
- Approve the initial design and first mailing
- Monthly MLS-specialist data review
- Mailing-list purchase, formatting and refresh
- Five-step proofreading process
- Printing, finishing and post-office delivery included
5.5 × 11 pricing
- 300+ homes$0.89/piece
Not sure which report fits?Jesse will help compare the options and map out the right campaign.
The complete product lineup
More ways to elevate an agent’s brand.
Market Reports lead the strategy. These supporting products help agents showcase listings, nurture relationships and win more business.
Postcards
Fast, eye-catching campaigns built around listings, market moments and memorable agent branding.
Property Brochures
Professional brochures that showcase a property and demonstrate the quality of the agent’s marketing.
Luxury Brochures
Multi-page and statement-piece options created for exceptional properties and discerning sellers.
Personal Spheres
One-time or year-long campaigns that keep agents connected with clients, friends and family.
Listing Presentations
Custom books, guides, CMAs and presentation tools designed to help agents win the room.
Personal Brochures
A polished introduction to an agent’s experience, service and luxury real estate capabilities.
Smart QR Code
Unique homeowner-level QR codes that notify the agent when someone engages with a mailing.
Marketing Packages
Coordinated farming, listing and presentation materials built to generate and convert leads.
Interactive direct mail
Know when a homeowner is interested.
The Smart QR Code turns every mailing into a trackable lead-generation tool. Each homeowner receives a unique code tied to their address, so a scan signals real interest in real time.
Ask Jesse about Smart QR →A unique code is printed
Each homeowner receives an individually assigned QR code on the marketing piece.
The homeowner scans
They reach your home-valuation destination or a personalized, branded microsite.
You receive the lead
An immediate email identifies the homeowner, property address and scan time, even if no form is completed.
Follow-up gets smarter
Scan and property details are organized in a live Google Sheet to guide timely, personal outreach.
Every client story
Results and relationships that speak for themselves.
0client reviews
Real estate direct mail, explained
Questions agents ask Jesse.
Clear answers about building neighborhood recognition with consistent, professionally designed marketing.
What is real estate direct mail marketing?
Real estate direct mail marketing sends useful, branded print pieces to a defined neighborhood or client list. A consistent campaign helps homeowners recognize the agent, understand their local expertise and remember who to contact when they are ready to sell.
Why do Market Reports work for neighborhood farming?
Market Reports combine local sales data, relevant homeowner information and the agent’s brand in a recurring publication. Instead of sending a generic advertisement, the agent delivers something useful that reinforces their position as the neighborhood real estate expert.
What is the difference between Custom, Hybrid and Automated Market Reports?
Custom Market Reports offer monthly design and content flexibility in an 11 × 17 folded format. Hybrid Reports allow monthly changes to the front and back while rotating proven interior content. Automated Reports require approval at launch, then run as a streamlined monthly program with updated market data.
How does the Smart QR Code generate real estate leads?
Each homeowner receives a unique QR code tied to their property. When the code is scanned, the agent receives an immediate notification with the homeowner, address and scan time, even if the homeowner does not complete a form. Lead activity is also organized in a live Google Sheet.
Can Jesse help choose a farm area and campaign?
Yes. Jesse provides a one-on-one consultation to compare report formats, discuss the target neighborhood, review campaign goals and recommend the most appropriate direct mail strategy.
Explore the strategy
Build a smarter real estate marketing plan.
In-depth guidance for agents who want stronger neighborhood recognition, more consistent visibility and a direct mail system built for long-term growth.
01
Real Estate Direct Mail Marketing
Understand formats, pricing, production and mailing for complete real estate campaigns.
Explore Direct Mail → 02Luxury Real Estate Direct Mail
Premium print campaigns for luxury agents, exceptional listings and affluent neighborhoods.
Explore Luxury Marketing → 03Real Estate Farming Mailers
Build neighborhood recognition with consistent Market Reports and postcards.
Explore Farming Mailers → 04Real Estate Market Reports
Compare Custom, Hybrid, Automated and postcard report programs.
Explore Market Reports → 05Automated Real Estate Direct Mail
Maintain a dependable monthly presence without rebuilding every mailer.
Explore Automated Mail → 06Realtor Postcard Mailing
Design, printing, postage and mailing for Just Listed and Just Sold campaigns.
Explore Postcards → 07Real Estate Newsletters
Useful recurring content for neighborhoods, clients and personal spheres.
Explore Newsletters → 08Real Estate Mailing Lists
Build campaigns around defined neighborhoods and organized client audiences.
Explore Mailing Lists →Let’s talk marketing
Ready to build your presence?
Tell Jesse a little about yourself, your market and what you want to accomplish. Your email app will open with your information ready to send directly to him.
PERSONAL, ONE-ON-ONE GUIDANCE
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